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Laura Atwood 

Laura R Atwood & Assoc  Master Certified Coach
Scottsdale, AZ

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Scottsdale, AZ
Laura R Atwood & Assoc
Master Certified Coach

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Certified by a professional coach training school
Both Personal and Business


Laura Atwood has been training and mentoring professional coaches and teaching a “Coach Approach” for leaders since 2004. In addition to her private coaching practice, Laura is President of Adler Learning-USA in Phoenix, AZ, and core faculty in Adler Graduate Professional School’s ICF-Accredited Coach Training Program. She is also the Lead Faculty for the WBECS Breakthrough Coaching program with Marcia Reynolds, MCC. The combination of coaching plus training coaches has honed top-notch coaching skills, with structure and tools to help others optimize personal and professional effectiveness. Laura is also a co-founder of Coach Collab, a gathering place for coaches to tap into the power of collaboration as a catalyst for success. (Professional coaches are welcome to join us - go to )


Certifications: Laura has earned multiple certifications, including MCC (Master Certified Coach) from ICF; BCC (Board Certified Coach) with specialty certifications in Executive Coaching and Leadership from CCE; ACPC (Adler Certified Professional Coach); C-IQ® (Conversational Intelligence®) trained coach; Living Systems Team Coach; PQ (Positive Intelligence) trained coach; Adlerian Relationship Coach; Master Practitioner in Tilt assessments; 4-D Systems Trainer (How NASA Builds Teams); and Applied Neuroscience certification.


Coaching Specialties: Executive & Leadership Coaching, Team Coaching, Conflict Coaching, Leader as Coach, Feedback Culture, Mentor Coaching. In addition to developing agile leaders and supporting them in fulfilling their unique aspirations, Laura is often sought out to help high-performing leaders who exhibit disruptive, career-limiting interpersonal behaviors to evolve toward greater effectiveness, and grounded executive presence.


Coaching Style & Approach: Laura is a possibility-oriented coach. Her coaching style is highly intuitive in quickly picking up patterns and zooming in on core issues; adept at pinpointing and clearing roadblocks; direct and caring in providing impactful feedback; and expansive in helping clients find fresh perspectives. She frequently uses humor to bring valuable perspective. Drawing on domains such as psychology, neuroscience, and change theory, she works with clients at two levels: both tactical-strategic and transformational-developmental. She works in a collaborative coach-client partnership that moves toward achievement of the client’s specific goals using a strengths-based approach. The process unleashes the client’s own wisdom, while amplifying personal and professional capacity and developing intentional inside-out leadership, grounded in Laura’s trademark Self-Continuum Model. As a result, clients are delighted to not only get great traction on their goals, but also take ownership of their lives at a deeper level, clarify what they really want in life, and claim the gifts and resources they have to make it happen.


Biography: Laura has also been an anthropologist, an art gallery director, a nonprofit leader, a professional mediator, and for 20 years an entrepreneur – a winding career path following the inner logic of her strengths and passions, and a drive to thrive on her own terms! Laura’s initial career as a Social-Cultural Anthropologist was driven by her fascination with how people organize and make sense of their world, which continues to serve her as a coach. Her expertise in the study of complex culture systems provides valuable context for her current work in organizations. It has also attuned her to the social context within which we all operate, and knowledge of human meaning-making provides insights into clients’ subjective reality. Laura served as interim President & CEO of Lead for Good, a 501(c)(3) nonprofit organization specializing in social sector leadership development to facilitate capacity building and collective impact. In addition to coaching, Laura was a professional mediator with experience in both civil and family & divorce mediation, and Conflict Coaching is one of Laura’s specialties. She is a sought-after Mentor Coach to other professional coaches, known for accelerating the process of developing effective coaching skills, confidence, and movement toward mastery.


Her experience includes clients across a broad spectrum of sectors including healthcare, construction, government, education, technology, small business owners, manufacturing, insurance, and nonprofits. This diverse range has built agility in working with any kind of client.

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ICF Arizona Charter Chapter

Is A 501 (C)6 non-profit organization for professional coaches serving the State of Arizona.       
3104 E Camelback Road, #718, Phoenix, AZ 85016 


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