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Using the WHY.os as a Business Development Tool

Wednesday, February 22, 2023, 11:30 AM until 1:00 PM
Additional Info:
Event Contact(s):
ICF AZ Admin
ICF Collaboration
Registration is required
Payment In Full In Advance Only
Registration cancellations will be accepted

Using the WHY.os as a Business Development Tool

Presented by Daniel Dominguez

Wednesday, February 22, 2023

Time: 11:30am – 1:00pm (New Mexico AND Arizona Mountain Time)

 Zoom Webinar
(Will be recorded, and replay sent to all registrants)

CCEUs: Core Competency | .75
Resource Development | .75
This workshop is designed to give the audience an overview of; the 9 WHY's that drive people to do what they do, the way the 9 WHY's work to create a person's WHY operating system, consisting of their WHY, their HOW, and their WHAT, and how knowing your own persona WHY operating system and the WHY operating system of your clients can lead to a better coach - client relationship.

Everyone who attends the workshop will receive a complementary WHY Discovery as part of the workshop.

Learning Objectives:
  • Learn your WHY - Which of the 9 WHY's is the one that drives you to do what you do?
  • Learn what a WHY operating system is.
  • Learn how the 9 WHY's work as WHY, as a HOW, and as a WHAT in the WHY operating system.
  • Learn how you can use the WHY.os to communicate your unique gifts.
  • Learn how you can use the WHY.os to help your clients communicate their unique gifts.

Presenter's Bio

Dan Dominguez is the Chief Growth Officer at WHY Institute. In this role he is charged with finding the right coaches to join our growing organization, mentoring those new coaches, and building the WHY Community. During his time at WHY Institute, Dan has conducted more WHY Discoveries than anyone else outside of our founder, Gary Sanchez.

His WHY is to Contribute to a greater cause. What that means is that he believes in making a difference in the lives of others. He relishes success that leads to the greater good and he seeks to add value in everything that he does. HOW he Contributes is by Challenging the Status Quo and thinking differently. He looks outside the box or conventional way of doing things to find solutions that are different and unique. He has an uncanny ability to see things that the rest of us don't notice and bring answers or solutions that push the envelope and looks at things from a fresh perspective, helping others see things differently. Ultimately, WHAT you can count on from Dan is his ability to make sense of the complex and challenging to help others move forward faster.


Please retain your confirmation email. It will have the Zoom Access on it. Real time assistance will not be available prior to the webinar.

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ICF Arizona Charter Chapter

Is A 501 (C)6 non-profit organization for professional coaches serving the State of Arizona.       
3104 E Camelback Road, #718, Phoenix, AZ 85016 


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