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In-Person: Strategies for ICF-Certified Coaches to Remain Relevant in an AI-Dominated Coaching World

Monday, July 15, 2024, 6:00 PM until 8:00 PM Mountain Time (Arizona) (UTC-07:00)
Goodyear Recreation Center
Goodyear Recreation Center
420 Estrella Pkwy
Goodyear, AZ  86338
Additional Info:
Event Contact(s):
ICF AZ Admin
In Person
Registration is not Required
Payment In Full In Advance Only
Cancellation Policy:
Cancellation prior to 48 hours before the event will be refunded. Cancellations within 48 hours of the event will receive credit for a future event.
No Fee

Strategies for ICF-Certified Coaches to Remain Relevant in an AI-Dominated Coaching World

Maintain your relevance and competitive edge in an evolving coaching landscape.

Presented by Arthur Jones

Monday, July 15, 2024
Goodyear Recreation Center
420 Estrella Pkwy
Goodyear, AZ 85338

Refreshments: Pizza and beverages

6:00 - 6:40 pm - State of Chapter Address and Introduction of Board Members 
by Chris Newhouse, ICF Arizona President 
6:40 - 7:15 pm - Program
7:15 - 7:55 pm - Networking
7:55 pm - Closing Remarks

Members $35
Non-Members $45
Resource Development | 1.0


The proliferation of Artificial Intelligence (AI) is revolutionizing various industries, and the coaching sector is no exception. AI is ushering in a new era of democratization of coaching, making it more accessible and inclusive than ever before.

Here's how AI is transforming the coaching landscape and why it's an opportune moment for ICF Coaches to define their coaching niche:

  • Personalized Coaching Experiences: AI-powered coaching platforms leverage machine learning algorithms to create tailored coaching experiences for individuals. These platforms analyze personal data, goals, and preferences to deliver customized coaching content, exercises, and feedback. This level of personalization enhances the coaching experience and leads to more effective outcomes.
  • Democratization of Coaching Access: AI-driven coaching platforms can reach a wider audience, including individuals who may not have the budget or time for traditional in-person coaching. These platforms offer flexible and cost-effective coaching options, making it accessible to people from diverse backgrounds and socioeconomic status.
  • Scalability and Efficiency: AI enables coaches to scale their services effectively. Coaches can work with multiple clients simultaneously, leveraging AI-powered tools for scheduling, reminders, and progress tracking. This efficiency allows coaches to focus on higher-value activities, such as providing personalized guidance and support.
  • Enhanced Data-Driven Insights: AI-powered coaching platforms capture and analyze vast amounts of data related to client progress, engagement, and outcomes.
    Coaches can use this data to gain insights into their clients' needs and make informed decisions about coaching strategies. Data-driven coaching improves the effectiveness and accountability of the coaching process.
  • Continuous Learning and Improvement: AI-powered coaching platforms provide continuous learning opportunities for coaches. Coaches can access a wealth of resources, including articles, videos, and case studies, to stay updated on the latest coaching methodologies and techniques. This ongoing learning ensures that coaches remain proficient and deliver high-quality services to their clients.
Given these transformative possibilities, it's an opportune moment for ICF Coaches to define their coaching niche. ICF Coaches should:
  • Identify Unique Strengths and Values: Coaches need to identify their unique strengths, values, and areas of expertise. This self-awareness will help them position themselves effectively in the AI-driven coaching landscape.
  • Leverage AI for Niche Development: Coaches can leverage AI tools and platforms to develop and deliver specialized coaching programs tailored to their niche. This differentiation will set them apart from the competition and attract clients who are seeking specific results.
  • Embrace Continuous Learning: Coaches must commit to continuous learning and development to stay ahead in the rapidly evolving coaching landscape. This includes staying updated on AI technologies and their applications in coaching.
  • Forge Strategic Partnerships: ICF Coaches can collaborate with AI technology providers, software developers, and other professionals to create innovative coaching solutions. These partnerships can enhance the reach, impact, and efficiency of coaching services.

By embracing AI and defining their coaching niche, ICF Coaches can lead the way in the democratization of coaching, empowering individuals from all walks of life to unlock their potential and achieve their goals.


Arthur has enlisted the help of a PCC-level coach who will facilitate a live AI coaching session where the audience becomes the coachee. The coaching session is a text chat and will be shown on the big screen.


Arthur "Art" Jones is a seasoned technology executive with a remarkable career spanning multiple industries. He specializes in delivering high-value consulting and coaching services to businesses and professionals, empowering them to thrive in today's competitive landscape.

Early in his career, Art was a member of the elite sales group Advanced Systems Group at Xerox Corporation. The group was pivotal in promoting the world's first commercially available workstations and internet technology. After a successful tenure at Xerox, Art moved to Document Sciences, a Xerox spinoff specializing in software solutions.

There, he focused on offering high-volume database publishing solutions tailored to the needs of Forbes 2000 companies, particularly in the Finance, Insurance, and Healthcare sectors.

The experiences gained during his time at Xerox and Document Sciences established Art as a thought leader in leveraging technology solutions to enable sophisticated, high-value communications for businesses.




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ICF Arizona Charter Chapter

Is A 501 (C)6 non-profit organization for professional coaches serving the State of Arizona.       
3104 E Camelback Road, #718, Phoenix, AZ 85016 


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