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The Science of Emotions

Tuesday, March 19, 2024, 11:30 AM until 1:00 PM Mountain Time (Arizona) (UTC-07:00)
Additional Info:
Event Contact(s):
ICF AZ Admin
ICF Collaboration
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Payment In Full In Advance Only
No Fee
No Fee

The Science of Emotions

Presented by J.D. Pincus, Ph.D & Ali Rayfield, ACC

Tuesday, March 19, 2024
11:30am – 1:00pm (Arizona / Nevada PT)
12:30pm – 2:00pm (New Mexico / MT)

Zoom Webinar
(Will be recorded, and replay sent to all registrants)

Core Competency | .25
Resource Development | 1.25
Neuroscience has conclusively demonstrated that the decisions we make are driven first and foremost by our emotions, not by our rational thoughts. But there has been no practical way to measure emotions. until now.

In this workshop, you will learn about the Emotional Revolution, connection between emotions and motivation and a new ground-breaking tool, called AgileBrain, being used to measure a client's emotional state.

AgileBrain has been validated to measure human emotions much more accurately than traditional (rational) assessments and surveys. Use it yourself to get in touch with your emotions. Use it in your practice to tap into the power and insight of your clients' emotions.

Learning Objectives:

  • An understanding of a new approach for measuring emotions that integrates motivational theory and neuroscience.
  • Experience the AgileBrain assessment and receive a complimentary emotional profile.
  • Breakout into small group sessions to explore what those emotional responses may mean and how to prompt powerful conversations with your clients.
Presenter's Bio
J.D. Pincus, Ph.D. is Chief Innovation Officer at AgileBrain, focusing on emerging methods for measuring emotion and motivation. He developed the unified pyramid model of human motivation and the AgileBrain measurement technique. He recently published the motivational model in the peer-reviewed journal Integrative Psychological and Behavioral Science, and the application of the pyramid model to the problem of Employee Engagement and Employee Well-being. His seminal article on the concept of motivation in applied psychology, published in the Journal of Consumer Behaviour, has been cited in 187 subsequent papers. He is a Fellow of the Employee Benefit Research Institute, a Washington DC-based think tank. He was named Researcher of the Year by PMRG and named to the Power List by Senior Market Advisor magazine. His book, AgileBrain: Mastering the 12 Emotional Needs that Drive Us, is slated for publication in early 2024.


In Ali Rayfield's previous career, she was a successful executive and rose the ranks to be Chief Revenue Officer at an AdTech start-up.

From the outside looking in, her career trajectory looked glorious. She enjoyed her work; but she also felt isolated. She struggled with finding balance and fulfillment in what she was doing.

With the help of a coach, she started paying attention to where she was getting lit up. It was always in support of helping others. It came so easy for her to help her colleagues and team find their voice, discover their authentic leadership style and conquer imposter syndrome (aka - that pesky little voice inside that tells you that you’re not good/smart/qualified enough).

So, she made the decision to leave her successful career and help Leaders tackle their own. She believes that Leadership comes naturally up to a certain point — then it takes conscious effort to develop your authentic style and communicate that effectively.

Pleae retain your confirmation email. It will have the Zoom Access on it. Real time assistance will not be available prior to the webinar.

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